About us
ARAG is the largest international insurance group, specialised in Legal Protection.
The ARAG Group has been active at international level for 80 years in no fewer than 17 countries, in Europe, the United States and Canada. It remains a family-owned business, whose initial ambition was to offer the greatest number the possibility to defend their rights, and not just those who can afford it.
In Belgium, ARAG is a human-sized company, an SME that is faced towards the future.
You will be joining a company that is undergoing an exciting customer-centric & digital transformation ; A company that encourages everyone’s participation, where initiative-taking is promoted and human aspects are important.
Our MISSION - Ambition
ARAG has the ambition to protect Belgian citizens at every key moment of their lives by enlightening them about essential legal aspects and, when required, guiding them during the resolution of a dispute.
The Marketing & Business Development department is one of the key drivers to achieve this ambition
YOUR Mission
We are seeking a Product Manager to handle the development and promotion of the ARAG range of products and services. She or he will be responsible for 3 main pillars:
- Strategic intelligence
- Management of the ARAG product range and services
- Promotion of ARAG solutions on the Belgian market
Are you willing and committed? You enjoy challenges and want to rapidly have an impact. You are both visionary / creative but also pragmatic and structured, able to carry out campaigns and/or various and varied projects as part of a team. Come and join us. At ARAG, we are looking for someone who will make a difference.
Your tasks and objectives
• Contribute to define the Marketing Plan
• Take care of product strategic intelligence
• Close monitoring of the competition, Belgian insurance market, innovation, trends, new actors in legal protection/legal services, also ensuring that the organisation is continuously nourished;
• Regular comparative analysis of Legal Protection products and services on the Belgian market and beyond;
• Monitor ARAG product range performance : identification of relevant KPIs, dashboard development, close follow-up;
• Contribute to define the target customer journey, allowing ARAG to respond to the expectations of our customers and brokers, every time they interact with us (Design Thinking, Customer Journey Management)
• Manage the ARAG product range
• Based on strategic intelligence insights, you will work out and propose a multi-year product plan, supporting the strategy and the business objectives;
• You take care of continuous optimisation of ARAG existing range of products and services, and to do this, you will in particular rely upon the expertise of the Operational Product Committee;
• You are responsible for product innovation from A to Z
You take charge of the conceptualisation / design of new ARAG products and services;
Once validated, you ensure OTOBOS implementation of product developments;
You design, validate and operationalize the "go-to-market plan", also coordinating the production of needed promotion media-set, in collaboration with the "Digital & Communication Marketer" and the "Broker Market/BusDev Manager";
You ensure the monitoring of the product/campaign performance.
• Ensure the promotion of ARAG solutions on the Belgian market
• You organize the "go-to-market plan" from A to Z;
• You are in charge of the design, implementation and monitoring of product-related marketing campaigns.
• Steer the Operational Product Committee, a multidisciplinary team in charge of the implementation of product developments (optimisation and innovation), co-run by the Product Developer, your partner responsible for coordinating the operational aspects of implementation.
• Maintain close and sustained relations with the Product Managers of other entities of the ARAG Group internationally.
• Report to the "Marketing & Business Development Manager".
PROFILE
Structured // visionary // enthusiastic // committed // customer focused (internal and external) // autonomous // pragmatic // precise, paying particular attention to quality // results-oriented // team player // change management // communication // collaborative //
• You want to make a difference
• Background: Bachelor / Master, preferably with a specialisation in Business Administration / Marketing / Product Management or equivalent
• You have experience of 3 to 5 years in the insurance sector, preferably in Product Management / Value Proposition Management / Marketing
• You have proven experience in product management, with knowledge of the Agile / Participatory method
• You are a Dutch or French native speaker, with good knowledge of the other national language as well as English
• Customer expectations are at the heart of your approaches
• You have an analytical mind and an affinity for figures
• You are communicative with a broad innate capacity for organisation
• You are results-oriented and pay particular attention to deadlines
• You know how to work both independently / autonomously and as part of a team.
Our Proposal
• A pleasant work atmosphere, in a human-sized company, an SME faced toward the future
• A young and dynamic team, agile and change-driver
• Solid training, covering all aspects of marketing and customer management as well as the insurance sector
• An attractive salary and working conditions, with extra-legal benefits
• Participatory company culture, where the human aspects and work-life balance are recognised as being important
• A pleasant work environment, centrally located in Brussels, close to every facility and with a gym and other facilities in the same building.
